My path to marketing, wasn’t exactly a conventional one. Getting to this stage in my career wasn’t easy or straight-forward, and it took a few different roles and working at different companies to figure out what I truly wanted for my career. During this time, I also had opportunities to mentor and manage others which I didn’t take lightly at all - something I wish more line managers would take more seriously rather than just adding it on their LinkedIn profile to toot their own horn.
So, based on my managing and mentoring experience along with my personal journey, I’m sharing some of my key tips to help those just starting out, or for anyone who is feeling a little lost and demotivated in their career paths right now.
#1 Don’t let where you are now, define what you can accomplish in the future
If you’re feeling demotivated or lost right now, it might be hard to see the light at the end of the tunnel but having a positive mind-set, will definitely set you on the right track. I never realised how much of an impact this could have but focusing on the good and not dwelling on the negative allowed me to feel a lot calmer and gain clarity on what I really wanted to do and achieve.
If you struggle with this, make a quick list of your key skills and strengths and focus on these. Don’t let the fear of not being where you want to be right now stop you from getting there in the future. Everyone has to start somewhere but the key is to make a start, and if you’re reading this, you’re already making progress.
#2 Research, research and more research!
I can not stress enough how important this is but the number of jobs out there is absolutely huge! With technology and innovation, there are so many more types of role available and understandably, you probably won’t have heard of most of them.
Your objective might be figuring out what role or industry you might see yourself in. Start your research online with Google, LinkedIn or look into the ‘Top 100 companies to work for’ or ‘Best Graduate Jobs’ etc. There might be more than one role that interests you so make a shortlist and review what skills you need to for each one. You might even find that some of the roles require you to experience other roles first (e.g. analyst roles first to eventually become a consultant) but don’t let that put you off — building that foundation knowledge first is extremely valuable.
#3 You can learn something from everyone around you
Depending on what you want to learn and which direction you want your next career move to go in, there is nothing stopping you from reaching out to your team, the wider function, across departments and the leadership team. For example, if you want to learn more about technical aspects of your function/organisation, schedule an informational meeting with the technical lead and ask if there’s any way you can support them that will also get you some valuable exposure. E.g. proof-read technical papers, take minutes for meetings etc. Bear in mind that this is probably going to be on top of your regular workload but it will be worth it in the long term.
#4 Leverage all resources
We’re lucky that the world we’re living in provides us access to a wealth of resources. I’m taking about online courses — free and paid, podcasts, industry recognised qualifications, internships, secondments, online networking via social media, internal shadowing. You don’t need to do all of these but you should decide which are essential and which will give you an edge when applying for new roles or going for promotion. Decide on your budget (or check if your employer offers a learning benefit to save some money!) or if you’re unsure, start with the free options as they can be just as credible. Don’t forget to factor in the length of training courses versus your ideal timeframe for career development.
#5 Create your own opportunities
Waiting for new opportunities in the work place can take a long time but if you create your own, the chances are that you’ll be able to get started in a matter of weeks if not sooner. The most rewarding opportunities will probably require you to be open-minded and adapt, and mixing your interests isn’t a bad shout either.
If you’re interested in gaining leadership skills, rather than wait for a new role to become vacant, why not identify a gap in your workplace and take the lead e.g. start a coding study group, lead a confidence in presenting workshop series if that’s one of your strengths.
When you start making a list, you’ll realise that there are so many opportunities! You’ll probably have to run your idea by your line manager but if it’s a viable solution to a real problem, you should be okay. As well as learning to lead and gaining extra responsibilities, you’ll raise your profile and get recognised in the business for being proactive and using your initiative. When that leadership role comes around, you’ll already be in the running for it. If not, you have solid example to discuss in job interviews elsewhere!
#6 Hold yourself accountable
When it comes to career development, a common mistake is not holding ourselves accountable. It’s definitely easier said than done but one way that you can do this is by clearly defining your goals and tracking your progress against them.
A second common mistake is defining your goal as the job opportunity you’re trying to land and forgetting about the stepping stones that will get you there. Your career is a journey and not a destination, and having a plan with a breakdown of mini-goals will bring you transparency, accountability and the confidence to make regular progress.
A third and final point on this is to try to review your plan weekly and don’t be afraid to switch things up if necessary. You might find that you’re making more progress on a task than you originally thought so you might want to reprioritise your other steps.
For most people, career development isn’t a clean-cut straight forward A to B path, which can often be a blessing in disguise. The journey can present new opportunities and can also reveal how you truly feel about the career choice you’re pursuing. If the grind to get where you want to be doesn’t make you feel excited or motivated, you might want to reconsider your options. And this isn’t something to feel ashamed of either - be grateful that you tried something new and you evolved from it. Learn from your experience and keep striving!
Do you have any more tips? Please share - I’d love to hear them!
